Designed and marketed primarily for sports, sneakers began to gain acclaim everywhere from the 1950s, when American boys began to wear casual-style sneakers and jeans.
This trend was comfortable, informal and sometimes approached the synonym of "rebellion" in pushing to challenge the rigid stylistic rules imposed by the society of the time.

It still took 20 years for these shoes to become common and widespread. Today, sneakers are omnipresent and with different meanings, they speak and are a symbol of the most varied themes, from culture to musical tastes.
Our approach to this concept is to combine the passion and desire to be free to move, developing details and nuances in a contemporary style,
making the sneaker the protagonist in each collection.

#MYJACKALSHOES